I encourage anyone interesting in Facebook Marketing to watch this hour long video by Mari Smith - this is powerful stuff. If you pay attention on this powerful video, you will definitely learn something!
Before I seriously pay attention to marketing on Facebook, I have a personal profile on Facebook for years with no improving plan but connecting with people.
Until I have watched Chris Farrell videos about Facebook traffic. I follow Chris training in addition to the fact that Facebook is connected with Microsoft Bing search engine. It apparently a huge changes on how the search engines going to present their search results to be closely connected with the social media sites.
By searching for additional information about how to perform facebook marketing campaign effectively, I found a book, Facebook Marketing: An Hour a Day that Mari Smith is a co-author.
I saw Mari Smith for years on Twitter. She is a social media expert speaker and trainer. Therefore, I have no doubt of her knowledge in Facebook marketing then I easily bought the book.
The book doesn't assume you have any marketing experience, so everything implies the way that anyone can follow the steps. It is full of practical tips on setting up pages, running Facebook advertising campaigns, managing content, etc.
In fact, the book is better than many courses I've bought from other marketing experts for $300+
I was very excited as I read the book and found the success sample of a Threadless fan page that presently has over 200,000 fans. Woooo hooo!
Chapters 4 to 7 are the doing chapters. It is actually a sixteen-week program, taking the readers from planning to implementation and evaluating their results. Every day has an assignment which should take approximately one hour to complete. I like this way that I will follow their practical, structured approach to learning.
Month 1: Create the Plan and Get Started
Month 2: Establish Corporate Presence with Pages and Groups
Month 3: Create Demand with Facebook Ads
Month 4: Advanced Tactics and Campaign Integration
Assignments for the first 4 weeks are lay the groundwork, draft and present the plan, establish a presence with the Facebook profile and friends. Finally, use basic Facebook features to promote yourself.
Assignments for week 5-8 are learning about page and groups, determine and execute content strategy, add and experiment with content. And monitoring and modify the plan.
In the third month we will learn the basic of Facebook advertising, build the dashboard and collect data, refine your campaign then analyze and adjust the campaign.
Assignments: understand essential advanced tactics, learn about Facebook connect, widgets, fan boxes, integrate your efforts with multichannel marketing and conduct advanced analytics
Return from Facebook Marketing Page to Facebook Traffic Page
Return from Facebook Marketing Page to Web Traffic Home Page
There are thousands affiliates and online marketers who become exhausted by ineffective ways to get Web site traffic. I can feel their desperated feeling. However, it does not mean that real information about how to increase targeted web site traffic is NOT existed. It is here.
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