The Long Tail Keywords Help Increase Targeted Web Site Traffic that Convert!

Long tail keywords are used when people is looking for something rather specific on the Internet. These types of keywords are highly specific, so that typically have less traffic but tend to get quality web traffic that leads to highly conversions than normal keywords. 

The good point is less advertiser competition and cheaper costs in Pay Per Click advertising.

Head Keyword Long Tail Keyword
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increase traffic increase targeted web site traffic
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The "long tail" phrases differ from the more basic, primary keywords (called the "head") that are heavily searched.
As shown in the table:


Researching for the long tail of keywords is absolutely fundamental to your online success. Because they have less competition from other websites, long tail keywords give you a much better chance of ranking highly in the search engines - and that means more visibility for your website.

Even better news is; the people who search online using long tail keywords are far more likely to become buyers! These specific keywords trigger significantly higher conversions than general terms and phrases.

Moreover, the long tail of a keyword represents a far greater number of searches than the head. In a 2008 report, Bill Tancer, general manager of global research at Hitwise, revealed that for any given topic, the top 100 keywords account for just 5.7% of all website traffic - while long tail keywords account for the remaining 94.3%!

So what does the long tail mean for you? 

Target a large number of long tail terms, and you can generate lots of highly targeted web traffic. Since there are so many potential long tail combinations that searchers may use to find what you offer, you'll likely need to create more pages on your website. 

Discovering your 1000 keywords - so you can dig much deeper into the long tail of a primary phrase. And for every keyword you rank for, you'll get more customers, more sales and more revenue for your business.

To get more web traffic from any niche, you have to target the long tail of keywords - not just the popular few one.


the Long Tail bookThe "long tail" phrase was popularized into our perception by Chris Anderson in an October 2004 Wired magazine article in which he shared these observations: "(1) the tail of available variety is far longer than we realize; (2) it's now within reach economically; (3) all those niches, when aggregated, can make up a significant market - seemed beyond doubt, especially backed up with unseen data.".

He elaborated the long tail marketing concept in his book, The Long Tail: Why the Future of Business Is Selling Less of More. This book became the most important book in years. It' a Must-Read book. If you understand The Long Tail, you understand the future of small business. How you fit in, and how to capitalize upon it.

An updated version of the original article, which forms part of Chapter 1


Recommend Resources On The Long Tail

The Long Tail - Why It Is Important For Small Businesses
As a small business owner, it is your world. You live in it and you market to it. The Long Tail describes the "three driving forces" that you must understand to master it... An Interview With Chris Anderson...

How To Make Profits in A Long Tail Keywords?
You can make a profit from keywords that bring just one visit a month. Simple. You target lots of them at once – groups of keywords (keyword niches). Here's how.

Chris Anderson's Blog at www.longtail.com




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