Exploit Google Keyword Search Tool

Google Keyword Search Tool is an excellent free keyword search tool that you can even do research in multi languages. Though the tool is originally intended to help Google pay per click advertisers decide which keywords to buy, the Web content creators also gain highly benefits from its rich options as well.

If you’re researching for the profitable keyword niche for your content pages using Google keyword search tool, you’re a publisher. Unless you’re going to buy targeted web traffic through Google advertising or Adwords, you’re an advertiser.

How Google Keyword Search Tool
Helps The Publishers Find Their Profitable Niche

Basically, the tool tells the value of demand for keywords by those searching at Google in "Monthly Searches" figures and by those advertising at Google AdWords in value of "Competition.”

This tool also provides the "monetary value" of your keywords which, in fact, the value that advertisers can expect to pay for their Google pay per click advertising. If you're considering making Google AdSense an important part of your monetization plans, the Google keyword search tool gives you an excellent snapshot of how profitable your niche could be.

So as a publisher who’s either search for a profitable niche or prepare to create your Web pages, what do you look for?

  • the more "Monthly Searches" for the keywords,
  • the greater the "Competition," and
  • the more the Cost Per Click (keywords cost advertisers)...

  • ... the better for you!

Let’s start…

From the screenshot below, you'll notice two choices at the top, Word or phrase and Website. Enter one of your Seed Words into the box for Word or phrase (see (1) in the screenshot below). In my example, I’ve entered the word "web traffic."

Now choose "Only show ideas closely related to my search terms (2) to show results for keywords containing the Seed Word.

Click on Advanced options (3.) If your target market is global, select "English" and "All Countries."

If your market is local/regional, or you'd like to see what the numbers are for a particular location or language, select from the choices Google offers (4.)

Now it's time to get your keywords! Click on the Search button (5)...

google keyword search step 1.

The page will refresh, displaying a list of keywords, including two graphs indicating "Competition" and "Local Search Trends," as well as numbers for "Global Monthly Searches" and "Local Monthly Searches." By default, the results are sorted by "Relevance," but I suggest you sort by "Global Monthly Searches" by clicking on the column headline, as shown below...

Display Google Keyword Search

    Competition -- the number of advertisers bidding on the same keyword.

    Global Monthly Searches -- user searches for that keyword on Google over a recent 12 month period, averaged to one month, from all countries/regions and all languages.

    Local Monthly Searches -- user searches for that keyword on Google over a recent 12 month period, averaged to one month, for the targeted country and language. The default is US and English.

    Local Search Trends -- fluctuations in user searches for that keyword on Google over the past 12 months, each bar representing one month, for the targeted country and language.

To the left of your keyword ideas, you will see "Match types" under “All Categories” with three options underneath: Broad, [Exact] and "Phrase." The default option is Broad. De-select broad, and choose [Exact] instead.

Search numbers will be smaller, which may irritate your enthusiasm, especially since smart advertisers only bid on ads for "exact match" keywords. Remember, your human judgment is important when looking at these numbers as well.

Google Keyword Search Exact Result

In the screenshot below you'll see that "web traffic" has 14,800 global monthly searches in [Exact] match, and 201,000 in Broad match. What does this mean?

Each month, over the past 12 months, there have been over two hundred thousands searches on Google for phrases containing the word "web traffic."

Think of it as the total Search Volume that you would get if you added up the Search Volumes for ALL the keywords generated in groups of your niche.

Google Keyword Search Exact and Broad

Put Monetary Value on Each Keyword by Google Keyword Search Tool

When it's time to get the monetary value of your keywords, click on "Columns" at the top right corner of the keyword table. A new window will open. Tick the box next to Estimated Avg. CPC...

Add Column at Google Search Keyword Tool

The "Estimated Avg. CPC" column appears next to the Local Search Trends column, with amounts in the default currency US$. What you're seeing now is the Cost Per Click (Estimated Avg. CPC column in the screenshot below) that advertisers are paying for the #1-3 spot for those keywords on Google.

I've reordered the columns to view the two metrics that interest us most (Estimated Avg. CPC and Global Monthly Searches) next to each other.

Here's what the list looks like, sorted by Estimated Avg. CPC...

Google Keyword Search with CPC

The result of Google keyword search that sorting by CPC shows you the high "Cost per Click" values, which are, of course, useful information.

But here's a helpful technique that gives you an excellent indication of keyword value...

Click on Global Monthly Searches. That will sort your keywords by global search volume. Then view the Estimated Avg. CPC for your sorted keyword list. You get to see what the most in-demand keywords are worth monetarily.

The higher the Search Volume and the higher the CPC, the more each keyword is worth to you.

Why Sort on Global Monthly Searches?

Because the more relevant and specific keywords there are with users searching for your keyword, and the more keywords there are with high Search Volumes, the better! Sorting makes this "big picture" easy to see.

What About the Other Options Google Keyword Search Tool Offers?

Google Keyword Search Tool is just a piece of free services among variety of free products and services Google offers including all tools the webmasters need in their daily operations. Google was founded since 1998 with their statement of mission - to organize the world‘s information and make it universally accessible and useful.

For a few years they did not make money, but they gained a dedicated customer base, and overtime their customer base became so big that they were able to develop additional services. Finally, they became one of the most profitable companies in the world today.

OK...now. To help you assess the potential of your possible niche site, there’s at least two more function that you can try: Google Insights for Search and Google Trends.

Google Insights for Search.

Next to each keyword you'll see a magnifying glass. Clicking on it will take you to the results for this keyword on Google Insights for Search. Use it to see search trends for your main keywords over a certain period of time.

By default, you will see the trends for worldwide searches over the past 12 months. Has the number of searches increased or decreased over the past year? In which countries is your keyword searched most?

Google Trends is a free keyword search tool for predicting interest in keyword areas. Google Trends shows how often a search term is searched relative to the total search volume across various regions, and in various languages. Google Trends also has the ability to show how news related to the search term overlaid on the chart. You should try Google Trends.

As a publisher, remember your bottom line? You're looking for a potential profitable niche that has...

  • the most "Monthly Searches" across many keywords -- lots of people searching for lots of keywords
  • the most keywords that pay well -- have high advertising cost.

How do I use Google keyword search tool to get keyword ideas and traffic estimates?


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