Search Engine Optimization Keywords - The Beginning to Get Web Site Traffic from the Search Engines

Lack of search engine optimization keywords at the appropriate locations on your web page and off the page results that page not easily found in the search results.

Since keywords located on page and off the page play significant roles to boost search engine ranking, finding the right SEO keywords is the primary step to exercise in order to bring quality traffic to the web site.

However, you have to prior make yourself clearly understand that SEO is an investment activity where you cannot expect immediate results such as rankings on 1st page over night. The process is as same as boiling water – you don’t get a hot water immediately the moment you turn on the burner…you have to wait for it.

Where The Search Engine Optimization Keywords Fit on Web Page with Best Results?

SEO keywords appearing at specific locations get special attention during SEO because search engines compare information found there with other pages to determine relevance. Besides unique written content, other factors that consider relevance during a search are the page’s keyword density, keyword prominence, proximity and frequency.

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Once a profitable keyword that relevant to the content page has been chosen, that keyword must be placed in various positions on page and off the page during the optimization process.

When targeting on-page optimization for Google, make sure to include your keywords in the following;

  • Your domain name (file name.)
  • First words of the TITLE tag. Try to make the Title length to under 80 characters.
  • META NAME Description. Keep it under 150 characters.
  • META NAME Keywords. Includes page keyword, keyword phrase, maximum 5 keywords.
  • Heading tag H1 is a must. Heading tag H2 to H6 is essential. 
  • First paragraph of body content and throughout the content of the page.
  • ALT text to describe the image.
  • Link text for outgoing links.
  • Drop-down form boxes created with the help of the SELECT tag.
  • Have some keywords in BOLD.

Video - Search Engine Optimize Keywords on Your Web Page for Google

On-page optimization includes following factors…

  • The number of web pages on your website.
  • The number of keywords and related keywords on your web pages.
  • The structure of your website.
  • The robots.txt of your site.
  • The HTML code of your web pages.

Currently, META tags don’t absolutely influence high ranking in search results. They use as the additional information source about the web page for surfers. Therefore, by simply adding META tags and submit your site to the search engine and directories are not enough to get 1st page search engine results.

Proper search engine optimization keywords in place are not enough.

The most important factor for off-page optimization is the links to your web site:

  • The number of backlinks and the quality of those links that point to your website.
  • The number of bookmarked your website received on social bookmark sites.
  • How often your website is mentioned on social media services such as Twitter.
Inbound links to your website that contain your target search engine optimization keywords show search engines that other people also find your website relevant to a certain subject. If other people mention your website on social bookmark services then search engines know that real people like your website.

You need search engine optimization keywords both on-page and off-page factors to get good results.

The following factors could prevent a top ranking for your site on Google.

    Inbound links to your web page...

  • Are the web pages linking to your web page relevant to the search term “your-keyword-phrase”?
  • How fast does your web page get new links pointing to it?
  • Do the web sites which link to your page belong to the same content category?
  • Since when do the links to your page exist?
  • Is the text surrounding the link to your page relevant to the search term “your-keyword-phrase”?
    Your web page...

  • How many important links from your other pages point to your web page?
  • Do the links on your web page point to high quality, topically-related pages?
  • How often and how many changes do you make to your web page over time? Is your content up-to-date?
  • How often and how many web pages do you add to your web site?
  • How long do your visitors spend time on your web page? Search engine result page
  • Do your competitors on the search engine result page get a manual ranking boost by Google for example Amazon or Wikipedia?
  • How many visitors of the search engine result pages click through to your page?
  • How often do search engine visitors search for your company name or web page URL on Google

Negative ranking factors (you should be able to say “no” to all the following questions)

  • Is you content very similar or a duplicate of existing content
  • Is your server often down when search engine crawlers try to access it?
  • Do you link to web sites that do not deserve a link?
  • Do you use the same title or meta tags for many web pages/
  • Do you overuse the same keyword or key phrase?
  • Do you participate in link schemes?
  • Do you actively sell links on your web page?
  • Do a majority of your inbound links come from low quality or spam sites?
  • Does your web page have any spelling or grammar mistakes?

Work out your search engine optimization keywords and find the perfect balance between on-site and off-site with the proper tools is doable. Let’s start with analyzing the web page for which you want to get high rankings.


Google general guidelines on search engine optimination
Pay highly close attention to "Quality Guidelines" will help you avoid any practice that may lead your site to be removed from Google index

Check out an amazing story - A single keyword optimization is worth your effort!

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